How to get noticed on LinkedIn: Profile Walkthrough
Making the best out of the number one professional social media network on the internet
Social media tools are becoming the hub for business transactions, recruiting, advertising, communications, education, professional engagement etc. More precisely amongst them is Linkedin. The professional social media network. It's for everyone no matter your career or niche both formal and non-formal. In this article, we'll be looking at Linkedin and how to get your profile noticed and supercharged.
At the end of this article with a few tips, you should be able to set up a professional profile that will compel recruiters, industry giants, business investors, career associates, educational opportunities etc.
LinkedIn is the world's largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. Read more about Linkedin on their site
There are two types of accounts on Linkedin basic (free) and premium (fee-based subscription). Don't have an account on Linkedin? create one here or login to follow this article practically.
Why do you need to be noticed on Linkedin
Recruiters can easily notice your profile and reach out faster than submitting resumes via emails and google forms which sometimes may not reach the recruiter's desk. Another thing to note is when organizations are searching for skills, your profile can be visible on the search results if it’s well organized and has the proper keywords.
Your profile is your resume!!! An outstanding, tailored and well organized professional LinkedIn profile can make a difference in your pursuit of success.
How to get noticed on Linkedin
The features on LinkedIn that make the best out of it are many, this is why you've to be consistent in using the professional network tool to discover them.
Without further redo, let's quickly look at the following ways to supercharge your LinkedIn profile.
Start with providing valuable answers to different sections on your profile
Every bit of information been requested to complete your account setup is important. If you don't like people reaching out to you via phone number you could simply put up your email. Let people on your network know what you practice and your area of interest. it’s a way to get noticed on LinkedIn. Be authentic!!!
Add a professional headshot
This is an image that creates an impression about your personal brand or literally represents what you want to be identified for. The upper body, such as your head and shoulders are the focus of professional headshots.
Set a banner/background photo
Add a banner that depicts the industry you're into and with a caption if the image isn't descriptive enough.
Update your profile headline
Use the appropriate keywords that best describe your skillset on the profile headline. For example Professional hairstylist, content creator, researcher, chemical engineer, student.
Update the About section
This section is a summary of your personal brand and can take up to 2600 words. You can write about your years of experience, industry, skills, achievements or previous job experiences. Make it a precise, simple and judicious summary that is informative and attractive.
Talk about your experience
Add your work or volunteer experiences under the experience section with dates and job descriptions.
Add your educational background
Add your educational details with dates. Simply click on the plus or pencil icon to add or update the educational details
**Display your skills under the skills section **
Add your skills by clicking on the plus or pencil icon. A list of skills pops up while typing on the text field.
Add publications to the Featured section
Add your articles or post or media that you want to be seen on your profile page
Update the organizations section
Add the list of organizations you've worked with and the post held respectively. For example P.R.O Pacesetters group.
Update the projects section
Add the list of projects executed and those in progress.
Update Licenses and Certifications Section
You've got licenses or certifications right? Add them under this section by clicking on the plus or pencil icon with their names and dates respectively.
Post judicious contents regularly with a theme or caption
Post-professional and value-based content. It's important to format posts properly with headlines, paragraphs, punctuation marks etc. Adding an image is another way to attract people to your content.
Grow your connections selectively
If you send connections at random just for number sake you are likely to add connections that don't match your network. Be thoughtful in sending network connections. Send connection with an acknowledgement message of why you want to be in their network. Leverage quality connections, develop relationships, connect to people in similar industries and areas of interest.
Engage your connections
Growing connections is great but much more important is keeping in touch with your professional connections. This is a time-demanding task and can be done at intervals. Use the LinkedIn notifications to check out who got promoted, birthday celebrations, anniversary, etc. and congratulate or wish them well. I've experienced a situation where a professional connection viewed my profile and endorsed my programming skills after a birthday wish. You could imagine what that means to a recruiter. Yea!!!
Engage posts on your news feeds
Like, comment, celebrate, love and share an article you enjoy. Anytime you like, comment or share a post it appears on the news feed of your network. Which makes your profile visible. Respond to post engagement regularly.
Use standard job titles
Use titles the market will recognize on your profile. If you fix systems in an organization use system or computer engineer as a title and not laptop repairs.
**Endorse the skills of your network and get the favour in return **
You have got these connections that regularly post valuable content that is proof of their skillset. Endorse their skills.
Join LinkedIn groups
Join groups tailored to your profile, area of interest and be active
The following ways can help you to evaluate if your profile is been noticed and supercharged
- The profile headline of connections under the people also viewed section are similar to yours
- Number of search appearances
Profile Views
Connection requests to grow your network
That being said, we cannot exhaust the tips on how to be noticed on LinkedIn. However, give it a try with one or more of these few tips. I await your engagement and feedback.
Kindly share with your network and feel free to use the comment section for questions, answers, and contributions.